01 / CASE STUDY — OWN AGAIN

A resale marketplace that runs itself, end to end.

We built and still operate the system behind Own Again: sellers submit an item, pay is confirmed on M-Pesa, the listing posts itself across five channels, and the seller gets an SMS the moment it's live.

KENYA · RESALE MARKETPLACE · BUILT & OPERATED BY PIPEFRAME
02 / AT A GLANCE

5 channels

Instagram feed & stories, Facebook, TikTok and the Own Again marketplace — published from a single submission.

0 manual posting

In auto mode, nothing between payment and a live post needs a person. Manual approval is a switch away.

M-Pesa + Paystack

STK push checkout, reconciled automatically against order status.

1 dashboard

Revenue, listings, and post performance — checked each morning.

03 / BEFORE

Every listing meant a person doing five things by hand.

  1. Check M-Pesa messages manually for payment

  2. Write a caption and crop photos per platform

  3. Post separately to Instagram, Facebook, TikTok

  4. Message the seller once it's live

  5. No record of what sold, what didn't, or why

04 / WHAT WE BUILT

One submission. Everything after it runs on its own.

  1. Payment, confirmed automatically

    M-Pesa STK push handles checkout. The moment payment clears, the order status updates on its own — no one checking messages to confirm it landed.

    M-PESA STK PUSH · ORDER STATUS SYNC · AUTO-RETRY ON FAILURE
  2. One payment, five live posts

    In auto mode, a paid listing publishes itself to Instagram feed, Instagram Stories, Facebook, TikTok and the Own Again marketplace — no one has to touch it. Switch to manual and an admin approves first; everything after that is still automatic.

    MULTI-CHANNEL AUTO-POSTING · SCHEDULED STORIES · AUTO OR MANUAL APPROVAL
  3. The seller finds out first

    An SMS goes out automatically once the listing is live — with a link the seller can use to mark it sold or repost, no login required.

    AUTOMATIC SMS · SELF-SERVICE LINK · NO LOGIN
  4. One dashboard, every morning

    Revenue, listings, and post performance sit on one screen — with exports ready whenever the numbers need to go further.

    LIVE METRICS · CSV / SHEETS EXPORT
  5. The website it all lands on

    We also built Own Again's website and its marketplace. Every live listing appears there automatically, alongside the social posts, so buyers can browse everything in one place.

    WEBSITE · PUBLIC MARKETPLACE · LISTINGS SYNC AUTOMATICALLYVISIT OWNAGAIN.CO.KE ↗
05 / ONE SUBMISSION, START TO FINISH
  1. PAYMENT
    ✓ CONFIRMED
  2. IG FEED
    ✓ POSTED
  3. IG STORY
    ✓ POSTED
  4. FACEBOOK
    ✓ POSTED
  5. TIKTOK
    ✓ POSTED
  6. MARKETPLACE
    ✓ LISTED

Ready for your business to also run itself?